July 09, 2002
Watermark Longbeach

Orange County, China-style! "The developers of China's Orange County boast that their project is the first Chinese community entirely master-planned and designed by Americans, using mostly American products. It's also, perhaps, the first development to so blatantly market itself as American--and therefore superior to what's dreamed up locally." ... "The project's second phase is to be completed by August 2003. It's a collection of mansions in Spanish, Italian and French styles. The Wenyu River runs nearby. It's the real luxury stuff. To stir the imagination, the developer has gone back to America for a name. Watermark Longbeach."


Posted by dbrown at July 09, 2002 11:44 AM
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pictures can be found here.

Posted by: dbrown on July 9, 2002 11:48 AM

Jesus christ...couldn't they think of an original name though? When its done can I have the privledge of saying that I live in the original OC?

Posted by: Suz on July 11, 2002 02:47 AM

Interesting. Would you call this self-globalization? It's not colonialism (otherwise it would be New Orange County and white people would be living there) but at the same time, it originates from an admiration (I use the word hesitatingly) of the prestige of America. This article in Salon was really interesting and to this point.

Posted by: tmonkey on July 11, 2002 11:43 AM
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