September 07, 2002
product placement news flash

K, listen up: the future of ads is product placement! That just in from MIT's Technology Review. The bright side? "On the one hand, product placements may be a boon to storytellers, allowing them to sustain a desired emotional pitch across a single episode without commercial interruptions." Umm, yeah.

Posted by dbrown at September 07, 2002 11:29 AM

Yeah, I just saw the ad for the 9/11 special on CBS with a note at the bottom from Nextel saying "with limited interruptions: Nextel". So does that mean they are admitting that they are interruptors, ie, undesireable but necessary?

Posted by: tmonkey on September 7, 2002 06:40 PM
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