November 04, 2002
fwd: have you seen this?
paging dr. slavin. It's worse than you think. The Guardian reports on "subviral marketing," a nice phrase that seems to mean, in this case, pre-fucked-with adverts. What's Hugo's number?
Posted by dbrown at November 04, 2002 09:51 AM
hunh and wow
I'm not totally convinced this is not itself subviral, tho. Mastercard is absolutely notorious for tracking down any parody of its brand, and has little sense of humor about itself. I also think some of the other ones would never be able to be sold to a client, if you think about how hard it is to even do something edgy to begin with.
But it does seem to center on europe, where edgy is as edgy sells, which is well. So I guess it's possible. Makes me happy if it's true.