"America's Moving To…," a new half-hour lifestyle program from Mansfield Television Distribution, ad sales firm WorldLink, and WENA Productions, is set to bow later this month and will present a product integration opportunity for brands in the home buildings/furnishings categories.
Toni Erickson Knight, WorldLink CEO, is busy pushing the weekly, syndicated property to advertisers to supplement the deal with presenting sponsor Ryland Homes, a leading homebuilder. Erickson Knight noted the aim is to have four-five advertisers integrated into any one show at varying levels.
Madison & Vine, Jan 8
Posted by at January 08, 2003 05:00 PM