April 06, 2003
Sign that the End is Nigh, No. 5,467

Bloomberg appoints New York's first chief marketing officer, Joseph M. Perello, whose suggestions for generating revenue by leveraging the city's brand include: eBay Ridge, Bic Penn Station, Circuit City Hall; Eveready Battery Park, "Bill the dead" ("He urged the new marketing chief to chase down the descendants of people whose names already grace city infrastructure and who have, in Mr. Rohrlich's words, 'been taking the city for a free publicity ride for years.'"), require royalties to be paid on all shout-outs to any of the five boroughs of the city in rap lyrics.

And no, this is not from The Onion.

Posted by tmonkey at April 06, 2003 06:00 PM

should note that the last bit -- the royalties on shout-outs -- came from a different person, and is actually a joke.

Posted by: dbrown on April 7, 2003 08:54 AM

Right you are. The entire last half of the article, in fact, is lifted from the "freelance copy writer", probably a buddy of N.R. Kleinfield. Everything past the announcement of Perello's appointment as chief marketing officer is a joke. So the real sign that the End is Nigh is that the Times ran this sham of a piece.

Posted by: tmonkey on April 7, 2003 09:37 AM
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