June 06, 2003
stay in school

from the pr archives. 1993 seems a long time ago.

Lexus Is Rapping to the Top with Pete Rock and C.L. Smooth

TORRANCE, Calif. (January 20, 1993) -- While most people think of Lexus as appealing to the classical or jazz music set, the luxury division of Toyota is also making inroads into the rap music culture.

The Lexus SC 400 sport coupe is featured in Pete Rock and C.L. Smooth's "Straighten it Out,'' which has been on Billboard's Hot R&B Singles Chart for 13 weeks and the Hot Rap Singles Chart for nine weeks.

"Woman or man, the car of the future is the Lexus Coupe or Sedan,'' says C.L. Smooth, who wrote the lyrics to `Straighten it Out.' "It's my dream car. It shows my measurement of success but in a subtle way. There's no ned to put accessories on or in this car. It comes fully loaded. In '93 Pete Rock & C.L. Smooth will be behind the wheel of a new 400 SC!''

Lexus executives were at first reluctant to participate, but gave their approval after reviewing the song's lyrics. "Straighten it Out'' shows that rewards, such as Lexus automobiles, are possible if one straightens out his life.

Posted by dbrown at June 06, 2003 07:28 PM
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