August 18, 2003
7.7 Million Served

7.7 million American adults is our target market for the United States prison population in 2010. That's 16.7% of black men, for example, who have a 1 in 3 chance of being in prison at some point.

Which means we don't have to try very hard, given that it's currently 5.6 million people with "prison experience" at the moment. That's 2.7%, or as the New York Post puts it, 3%!

Among other things, that will be 7.7 million Americans who can't vote, and who by the way serve as a useful counterbalance to the effects of globalization on American labor.

And it makes the United States number one, with the highest incarceration rate in the world. From an advertising perspective, all I'm saying is that this is an unexploited market. Except that they're totally exploited, that is. Except for that part. Looking for drapes in a selection of styles, colors and fabrics to suit any office or dormitory environment? Clearance-sale prices on flight-helmet bags or gloves? Diesel engine remanufacturing is also available (like, oh, for tanks -- "Our goal is to be the number one source for government’s critical products and
services.") You can get all of this and even order toner cartridges online... direct from Unicor.

Posted by kevin slavin at August 18, 2003 04:29 PM

Oh, and here's an exercise for all you armchair demographers. What has a similar statistical incidence? It's 14 times the number of Tivo owners, for example, with a pretty thin overlap, if you're using venn diagrams.

Posted by: Kevin Slavin on August 18, 2003 04:32 PM

This weekend's audience for Freddie vs. Jason, for example. About 7 million.

Posted by: Kevin Slavin on August 18, 2003 04:57 PM
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