August 18, 2003
Big Brother Wears a Bellhop Cap

Google end of privacy insert meta-tag here whatever. It's no frickin news from the news fit to print that those of us in our "20's and 30's are going to feel the brunt of the transition ... because they grew up with more traditional concepts of privacy even as the details of their lives were being captured electronically." Whatever. There are cavity searches between 0 and 1, and okay, okay, I know. I get it.

What's new (and absurdly mis-nomer'd) is the marketing practice of "counter-googling." Don Peppers and Martha Rogers used to talk "1 to 1 marketing" through serious database mining -- but that's nothing compared to the Bel-Air Hotel using Google to profile their guests to, uh, "give them a room with morning sun if they like jogging early in the day." This and more described in "Counter-Googling" at trendwatching.com.

Posted by kevin slavin at August 18, 2003 05:19 PM
Comments

But how will the Bel Air counter-google me, with a name like David Brown? no one will ever know if I like morning sun. (I do. Now they can counter-google me.)

Posted by: dbrown on August 18, 2003 05:44 PM

Searched the web for david brown.  Results 1 - 10 of about 2,930,000. Search took 0.28 seconds

Posted by: dbrown on August 18, 2003 05:45 PM

i suppose to counter-google properly for the commonly named (sorry db) would take a certain level of social engineering. "And what brings you to L.A., Mr. Brown? And may I inquire as to the domain address of your blog, sir?"

Posted by: hirmes on August 18, 2003 05:52 PM

then again, i guess that was one of the names for googling before there was google. social engineering, that is.

Posted by: on August 18, 2003 05:53 PM

"It almost gives you a good reason to name your kid something bland," Mr. Holtzman said. "You are doing them a good favor by doing that."

Posted by: Kevin Slavin on August 18, 2003 06:09 PM

Data for Bel Air counter-google Cointelpro spiders:

Kevin Slavin

-- no morning sun
-- NY Times
-- leave breakfast at the door
-- make sure movie titles do not appear on room bill

Posted by: Kevin Slavin on August 19, 2003 11:50 AM
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