August 25, 2003
Poisoning the Well

This entry is to introduce a new word, and that word is "clog."

Clog is a noun, and it refers to a fake blog used for marketing purposes. A corporate-blog: clog.

The latest is buried deep in the flash glitter that is T-Mob's "we're so fucking hip and in touch with what teenagers want that we hired the director of Ghost In The Shell" botch: Johnny Chase. Draw your own conclusions; I had been contemplating purchase of the Sidekick until I saw who it's for, which is no one.

And of course, since it's advertising, it's not without precedent.

(that last one is Dr. Pepper, btw)

Posted by kevin slavin at August 25, 2003 04:15 PM
Comments

For the CLOG files:

> Mitch Kapor reports this contact from a PR person, in which a tech executive wants to publish an opinion piece on Mitch's blog. I got the same pitch, and so did Hiawatha Bray from the Boston Globe.

Posted by: Kevin Slavin on August 28, 2003 06:47 PM
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