September 11, 2003
Ditch the Puppy

dogbark.gif

"Every 10 seconds the billboard emits an ultra-sonic sound that people can't
hear, but dogs can. Matter of fact dogs can hear it extremely well. The
animals respond by barking, so dogowners could actually think the dogs
are responding to the headline."

Posted by kevin slavin at September 11, 2003 02:35 AM
Comments

i had that idea years ago, but i wanted to do it over TV so all the dogs in america would run into the living room when it was on. in fact, i remember telling a certain creative director (who will remain nameless) the idea and he said it would never fly.

Posted by: elia on September 11, 2003 09:09 AM

Whoever that creative director was, man was he fucking off base.

Posted by: Kevin Slavin on September 11, 2003 10:53 AM
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