September 11, 2003
Ditch the Puppy
"Every 10 seconds the billboard emits an ultra-sonic sound that people can't
Posted by kevin slavin at September 11, 2003 02:35 AM
hear, but dogs can. Matter of fact dogs can hear it extremely well. The
animals respond by barking, so dogowners could actually think the dogs
are responding to the headline."
i had that idea years ago, but i wanted to do it over TV so all the dogs in america would run into the living room when it was on. in fact, i remember telling a certain creative director (who will remain nameless) the idea and he said it would never fly.
Whoever that creative director was, man was he fucking off base.