November 08, 2004
That's What I Call Youth Marketing

from Automotive News (no link):

"As the Iraq war continues to send wounded soldiers back to America, Toyota's Scion youth division has created a version of its boxy xB hatchback to sell to disabled veterans.

Scion has paired with aftermarket manufacturer Indpendent Mobility Systems Inc. of Farmington NM, to create 20 units a month of the Scion xB xRamp.
The modifications include removing the rear seats and installing a driver's seat, power rear door, and power ramp."

Posted by dbrown at November 08, 2004 01:41 PM
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